As an SEO (Search Engine Optimisation) specialist, you will optimise your company’s website, focusing on website performance, traffic, conversion rates, and usability.
How to be successful as an SEO Specialist:
There are several steps involved in becoming a successful SEO specialist. Often people start their SEO journey in a customary marketing role, eventually specialising their role towards SEO.
Crucial steps to perform when developing your skills consist of mastering the fundamentals of SEO, understanding SEO tools, and optimising your websites to showcase your knowledge and skillsets.
Fundamentals skills:
- Keyword research
- Content creation
- On-page SEO
- Link building
- Technical SEO
Trustworthy SEO tools 2024:
- Semrush for SEO rank tracking
- seoClarity for an SEO AI assistant tool
- SEOptimer for SEO audits
- Ahrefs for competitor research
- Clearscope for SEO content optimization
Essential qualifications experience and knowledge
It is not mandatory to have a bachelor’s degree to become an SEO specialist, however, it will help you gain the basic skills to transition perfectly into your new role as well as providing you with an advantage as a candidate in the hiring process. Many specialists have studied in a field relevant to the position such as marketing, business, and other IT and communication bachelor’s degrees.
There are several routes available when you consider becoming an SEO specialist, including apprenticeships and online courses.
Completing a marketing apprenticeship will help you build your skill set and knowledge in the digital marketing industry, giving you a strong platform to put your new techniques into practice confidently within your new role.
Alongside developing technical skills during your apprenticeship, you will develop work-based skills, which is a great advantage to completing an apprenticeship you may not have necessarily acquired during a bachelor’s degree.
When applying for your marketing apprenticeship explore the application in great detail as some companies will offer you a full-time role after completing your apprenticeship.
Depending on your current work style a certificate programme might benefit you more, which can be completed remotely and around your work schedule.
Various digital marketing courses are available online and some offer a certificate with an Accredited level 2 qualification. Completing a certificate programme online is the perfect way to show your dedication to the industry and help you grow in your marketing career.
Salary pay range for an SEO specialist
What’s the pay for an SEO specialist?
The average SEO specialist salary bracket in the United Kingdom is £24,364 in 2024.
This price bracket can vary depending on experience and skill set, manager roles increase to an average of £44k+.
What can it lead to?
During your career as an SEO specialist, you can explore many other digital marketing roles within the marketing industry using the skills you have developed through your current role.
Digital marketing roles to investigate are email marketing, social media, data analytics, and content marketing. Thankfully many SEO skills intertwine with many digital roles helping you transition into a new role smoothly and sufficiently.
Where can I find SEO specialist jobs?
There are many digital marketing job opportunities in the United Kingdom, with a high demand for SEO roles. In this decade, employers are searching for SEO candidates to help take their business and marketing to the next level.
To make a start on your new SEO professional career, explore jobs.ac.uk digital marketing roles today.
jobs.ac.uk have a variety of marketing roles listed regularly, covering digital marketing, SEO and Digital Analyst roles.
Don’t forget to register today with our jobs-by-email alert, which will keep you updated on the most recent digital marketing roles!
Explore SEO Marketing Roles here
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