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How to set effective goals for your career development

How to set effective goals for your career development

How to set effective goals for your career development

Goal setting is something that is often referred to throughout your studies and/or when you move into the workplace. It helps to effectively manage and prioritise your workload. Broader than that, however, setting effective and manageable goals is also essential for your career development. They help to provide a clear direction, sustain motivation and offer benchmarks for progress and success.

By setting specific goals aligned with both your personal and professional needs, this will support you in focusing your efforts, enhancing your skills and abilities, and increasing your work satisfaction. It will help you to have a clearer sense of purpose and take intentional steps to advance your career.

Read on to find out more about goal setting to support your overall career development.

Benefits of setting effective goals

Setting goals can take different forms in the workplace. For example, you might look to discuss and establish team-oriented goals that you collectively work towards. Individual goals might be set as part of an annual review process to assess your performance. You might also look at setting yourself more personal goals to work towards in your own time. This will help you continue to upskill yourself and/or pursue your interests or aspirations. Regardless of the form the goal setting takes, engaging with the process can be beneficial for the following reasons:

  1. Goals can offer direction and focus:
    Having clear goals provides you with a roadmap and a clear vision of where you want to go. This can be particularly important when helping you to make intentional choices. Whether that’s about your career path, putting yourself forward for a promotion, or volunteering for a specific work project. Additionally, clear goals can help to keep you on track – allowing you to prioritise tasks and avoid distractions that don’t necessarily align with your longer-term objectives.
  2. Goal setting can keep you motivated and engaged:
    We can often recognise in ourselves what is going to increase our drive to succeed, and having specific outcomes to work towards can boost motivation and increase your resilience, especially when faced with potential obstacles. There can also be a real feeling of satisfaction when achieving a goal. This leads to a sense of accomplishment, which can contribute to your well-being overall.
  3. Ensuring accountability and measuring success:
    Establishing goals that you are committed to working towards can create a real sense of accountability and ownership for your career development, whilst having measurable goals can make it easier to monitor your own progress and make adjustments accordingly.Being able to pause and reflect on how you have been working towards your goals can also allow you to celebrate your successes, even if, initially, it’s small wins as you take steps to getting to where you want to be long term.
  4. Encouraging improvement and fostering learning:
    Putting effective goals in place can lead to you developing new skills, knowledge and experiences that are vital for professional growth, as well as pushing you outside of your comfort zone and opening your mind to new opportunities that can also contribute to personal growth.

Identifying your goals

So far, we have outlined the benefits of setting effective goals for your career development. But how do you practically go about doing it? How do you make sure your goals are “fit for purpose” and are going to result in the development and longer-term outcomes you aspire to?

There are different methods when it comes to setting effective goals. One technique that can assist you in developing a realistic plan is to set SMART goals.

SMART refers to:

  • Specific – clearly define what it is you want to achieve. What is your intended outcome and why is it important to your career development?
  • Measurable – what does success look like in relation to the action you have set yourself? What metrics will you use to show you have achieved success?
  • Attainable – is the goal you have set realistic based on your current skills and within your allocated timeframe?
  • Relevant – why is the goal important for you to work towards? How does it align with your short, medium and long-term objectives and personal values?
  • Time-bound – what is the time frame to achieve your goal? Aim to set a specific deadline to create a sense of urgency and keep up momentum.

Once you have considered and developed each of your goals, focus on pursuing them in a constructive and manageable way.

Putting your goals into action

Having worked hard to identify your set of goals, you might need to consider how to break down larger goals into smaller, more manageable tasks. This will help the process of working towards them feel less overwhelming and more manageable over time.

Having a visible record of your goals will help prompt you to consider when and how you are working towards them. Whether that’s in a notebook, online in a document, or written out on paper and pinned to a noticeboard. Sometimes taking the first step can be the toughest, so initially, focus on determining the very first action you need to take to start building momentum. For some individuals, imagining what success will look and feel like can also be beneficial to increase their motivation and focus.

Keep up momentum

Once you have taken your first step, it will be essential to maintain your momentum. Therefore, ensure you regularly review your progress to consider how you are doing. If you do end up falling behind, don’t fret – remember, it’s okay to readjust your time frames to work for you and your range of commitments.

Acknowledging and celebrating your achievements when you reach a goal will also be important to recognise your progress. Don’t feel you need to mark that occasion on your own. Share it with friends, family members or colleagues, who can then offer further support to work towards your next milestone.

Overall, our guide has discussed why it is important to set effective goals for your development. By considering some of the main benefits, as well as offering a tangible framework using SMART goals to determine steps that are going to be meaningful and attainable. The sense of direction, purpose, and focus that setting effective goals for your career development offers should not be underestimated. By establishing specific goals aligned with both your personal and professional needs, you will increase your chances of taking intentional steps to advance your career development in the future.

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Written by Clare Hall

Clare Hall (née Pitkin) has been working in the UK Higher Education sector for over ten years, including with students' unions, university careers services, as well as conducting research on graduate employability and race equality in HE for the University of Birmingham. Clare completed her MA in Education Studies in 2019, with a research focus on employability in the curriculum. She has recently developed an online employability award programme for students at the University of Portsmouth, where she has also been working in information advice and guidance for eight years. Clare has regularly contributed to online careers advice content, developed workshops to enhance employability skills and prospects, and has contributed to academic journal articles.

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