Writing a cover letter is a crucial part of the job application process. This gives you a chance to expand on your CV and impress the recruiter.
A great cover letter can also help you to stand out from other applicants. That’s why it’s important that you keep it short and sweet, containing only the most relevant and helpful information.
To help you out, the guide below will outline five key steps for writing a killer cover letter and securing yourself an interview.
Step one: Do your research
Before you begin writing anything you need to make sure you’ve done your research.
This means taking an in-depth look at the industry, the company and scanning through the job description to make sure you’re 100% familiar with the role.
You should also do your best to find out the name of the employer or hiring manager you’re writing to. This is important when you begin writing your letter.
Step two: Structure your letter correctly
Now it’s time to begin – and you need to get your cover letter structure right! As with any letter, you should start with your contact details in the top right-hand corner.
This is followed by the address and contact details of the target company on the left-hand side of the page.
You must also address your letter to the appropriate person. Try to avoid ‘Dear sir or madam’ unless you’ve exhausted all research and really can’t find their name.
Step three: Introduce yourself
The first paragraph is your introduction and should be short and snappy. You need to include why you’re writing to them and the position you’d like to apply for.
For example: “I saw your job posting on {name of job board} and I am writing to apply for the position of {job title}”.
Step four: Showcase your abilities
Next, you need to write the main body of your letter. This will be around two paragraphs long.
This is your chance to showcase your skills and really expand on the information in your CV.
Use keywords from the job description, along with your research, to put together a compelling case for why you’re the perfect fit for the role.
Give examples of your past achievements whether from previous employment or education, then explain how these skills can benefit their company.
For example: “I have always been driven by results and in my previous sales role was able to exceed my targets every month by at least 15%. In fact, during my first six months I was able to bring in an additional £12,000 in revenue for the company.”
Then, in the third paragraph be sure to show your knowledge of the company, giving specific details about why you’d love to work for them.
Step five: End with a CTA
The final paragraph needs to include a call to action. Remember, you’re hoping to secure an interview with them, so include details of your availability for a callback or meeting.
You might also want to mention that you’ll follow up with them in a few days if you’ve not heard back.
Finally, thank them for their time and sign off with your full name.
Are you ready to write a great cover letter?
Writing a cover letter can feel daunting at first, but practice makes perfect.
Using the five steps above, you can begin putting together a strong cover letter which showcases why you’re a great fit for the role.
Just remember to do your research first and always proofread your letter a couple of times before submitting.
Andrew Fennell is the founder of CV writing advice website StandOut CV.
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